INSIGHT Business

INSIGHT Business

INSIGHT Business logo

Assessments for Business Success

Based on more than 30 years of experience in measuring thinking and reasoning skills, INSIGHT Business is an array of assessment tools specifically designed to provide businesses with the metrics they need to create teams of people able to learn their jobs quickly and to perform successfully in situations requiring problem solving.

It costs businesses money when problems are solved based on poor reasoning skills; it also costs businesses money when staff choose not to apply their reasoning skills to problem-solving. If your staff includes individuals and teams who have strong reasoning skills, operations run more efficiently—and productively. It's essential that you hire and promote your best thinkers.

Thinking matters—it is the springboard for problem-solving, decision making and innovation.  Employees can  have the skills but not the motivation to use them, so their mindset matters too.

INSIGHT Business measures essential business thinking skills (such as analyzing problems, evaluating options, managing consequences, managing uncertainty, managing numbers) plus associated important business thinking mindsets (such as job commitment, work ethic, honesty and focus). 

Different skills are needed for different types of responsibility; thinking assessments are not one-size-fits-all.

INSIGHT Business provides four assessment levels which present increasingly complex job related decisions, targeting the skills required to be successful at specific levels of accountability. Scenarios are linked to specialized metrics which indicate the critical elements of business reasoning required to function in corporate positions. INSIGHT Business includes an assessment calibrated to meet your goals.

The four INSIGHT Business assessments have been designed to be increasingly challenging to best reflect the full range of thinking skills and mindsets required for the different levels within organizations.

  • INSIGHT Executive : Business Leadership/ Senior Management:  Senior executives, accountable for corporate strategy
  • INSIGHT Business Professional  Business Professionals: Middle level leadership, highly skilled staff members, with independent responsibilities
  • INSIGHT Business Staff : Core staff: Permanent, experienced and trusted staff; may supervise, train and lead other members of their team; often have access to key technology or machinery
  • INSIGHT Support : Support staff with well-defined operational support functions, duties or tasks; temporary, seasonal or highly supervised staff

INSIGHT Business Delivers:   Objective, reliable, statistically valid data about the specific strengths and weaknesses in the skills and motivation needed by employees, departments, divisions and leadership in their current and future responsibilities.

Identifying, hiring and promoting the best thinkers pays off: in quality staff, more efficient operations, error reduction, focused professional development.

INSIGHT Business is a member of the INSIGHT suite of thinking assessments that assess decision-making skills and thinking mindset attributes in potential hires and employees at all levels of your organization. The INSIGHT suite includes instruments calibrated for specifically for employees of business, health, law, science and engineering, defense and education specializations. INSIGHT Development Program is a proven suite of online thinking skills and mindset enrichment modules and assessment metrics that focuses on improving the quality of employee decision-making.   

 Insight Assessment will provide specific recommendations based on your organizational structure and needs. Contact us to discuss how the INSIGHT Business has a specific high stakes fit for your company.  

How INSIGHT Business measures employee thinking


INSIGHT Business targets key aspects of employee thinking.

The multi-level metrics reported by the INSIGHT Business series are rigorously calibrated to document the ways effective staff members apply reasoning skills to job-related situations. Based on responses, we identify how decisions were made and measure the application of reasoning skills. Four INSIGHT Business assessment levels have been created to accurately reflect the range of responsibility, accountability and job requirements. 

Insight Assessment uses rating levels of Superior, Strong, Moderate Decision Making Skills at this Level or Skills Not Manifested and includes an Overall numeric score.

INSIGHT Executive      

  • Executive  Decision Skills
    • Identifying Critical Elements, Assessing Decision Options, Projecting Logical Consequences, Navigating Risk & Uncertainty, Quantitative Analysis
    • Overall Decision Skills
  • Executive Mindset
    • Rankings of Strong Positive, Positive or Not Manifested for Discerning, Honorable, Foresightful,  Professionalism, Driven, Judicious, Tolerant, Incisive, Innovative, Motivational

INSIGHT Business Professional  

  • Business Professional Reasoning Skills
    • Problem Analysis, Evaluating Alternatives, Precise Contexts, Ambiguous Contexts, Quantitative Contexts
    • Overall Reasoning Skills
  • Business Professional Mindset
    • Rankings of Strong Positive, Positive or Not Manifested for Judicious, Committed, Honorable, Foresightful, Professionalism, Focused, Tolerant, Adaptable, Resourceful,  Motivational

INSIGHT Business Staff  

  • Business Staff Problem Solving Skills
    • Situation Comprehension, Anticipating Outcomes, Evaluating Choices, Numeric Literacy
    • Overall Problem Solving Skills
  • Business Staff Work Ethic
    • Rankings of Strong Positive, Positive or Not Manifested for Honesty, Dependability, Professionalism, Job Commitment, Desire to Work, Desire to Learn, Desire to Think, Workplace Safety, Workplace Tolerance, Workplace Flexibility 


  • Support Workplace Thinking Skills
    • Understanding Directions, Seeing Consequences, Working with Numbers
    • Overall Thinking Skills
  • Support Work Ethic 
    • Rankings of Strong Positive, Positive or Not Manifested for Dependability, Honesty, Job Commitment, Workplace Safety, Professionalism, Workplace Tolerance, Workplace Flexibility, Desire to Work, Desire to Learn

You can hire and promote confidently when you base your decisions on the objective metrics delivered by INSIGHT assessment solutions for business success.


3 Strategies to Improve Employee Performance

Smiling boss standing in front of group of smiling employees

3 Best ways to improve staff performance and productivity

The most effective way to improve staff performance is to focus on the quality of individual and group decision-making.

Widespread quality improvements result when employee decision-making is evaluated, trained and developed. 

1.  Commit to improve quality of decision-making company wide

Prioritize strong decision-making skills in order to maximize potential and reduce risks of errors.   

  • Fewer mistakes are made when employees approach problems and decisions with the ability to analyze problems, evaluate options, anticipate consequences and apply numerical data.  
  • Efficiency and productivity will improve because risks can be anticipated and errors reduced.  
  • Analytical approaches can lead to product and systemic improvements.
  • Minimum thinking standards can be set for future hiring and promotions.
  • Objective data can guide how work is assigned; staff development programs can be instituted.
  • Make a commitment to improve quality, develop talent, hire smart.

2.  Integrate thinking metrics into talent spotting and skills development

It is possible to identify the best thinkers, promote wisely, recognize thoughtful approaches to decision-making and to plan for future leadership.

High quality, reliable assessment data is necessary to assess employee potential for development and growth. Thinking skills and mindset typically don’t appear on performance evaluations. They should be. The quality of decisions about customer service, production tolerances, goal setting, risk evaluation, implementation of changes etc directly impact success.

Objective individual and group thinking skills reports are powerful tools.  Analysis about individual employee reasoning strengths and challenges enables managers to objectively match employee skills and talents to job responsibilities. Insights about an employee’s ability to work with numerical data, commitment, desire to learn and professionalism are highly relevant. 

Focus training on decision-making.  Objective thinking metrics enable companies to efficiently target training and professional development programs.  Training that focuses on problem-solving skills directly impacts your company overall success by reducing errors.  Training to improve employee decision-making is valuable for individuals, teams and at the company wide level.  High quality online training offers the ability to target specific areas of weakness and support strengths.

3.  Hire smart: Prescreen for thinking skills

Companies invest in their future when they require hiring people with strong thinking skills. 

Hiring smart is the first step to improving employee performance. Every hiring decision is high stakes.  New hires who are fast learners, strong thinkers and problem-solvers will more quickly be productive. Every unsuccessful employee costs money, time and missed opportunities. Companies typically try to reduce risk by first establishing basic requirements (experience, education and skills). After filtering out those who do not meet standards, they can identify and interview the remaining top talent.

Proactive companies understand the consequences of bad decisions, short-sighted problem solving and erroneous risk assessment.  They don’t waste time and human capital screening mediocre applicants to find the essential skills and mindset. They use prescreening tools for an objective summary of the candidate’s core reasoning skills. They require an evaluation of the candidate’s tendency to make decision making mistakes.  Equally important is an assessment of the mindset attributes and disciplines demonstrated by successful, contributing team members.  

Group of 4 employees wearing blue shirts posing with thumbs up

Impact of improving performance

Good thinkers produce more revenue, anticipate client needs, make fewer errors and drive the growth of your company. 

In summary: proactive companies know that the bottom line is impacted every day by the decisions made by employees at every responsibility.

Data you need to make employees successful

You need reliable objective data to achieve your goal of improving the quality of employee thinking and reasoning.

You need powerful tools to build a strong and effective employee base in which strong reasoning skills are valued and mobilized to maximize profit and products.

INSIGHT solutions for business success include comprehensive training tools and validated assessments used worldwide.

INSIGHT business assessments are calibrated to measure 15 core components of thinking skill & mindset that are required for professional success.

INSIGHT Development Program delivers a comprehensive, effective and well-established approach to strengthening employee decision-making and problem solving. Our clients use INSIGHT Development Program to achieve the goal of better thinking throughout their organization.  An investment in building reasoning capabilities in new hires and current staff pays off in better performance.  The assessment and critical thinking training modules can be integrated into your training programs or can be implemented as new initiative.

We offer premium business testing and employee development solutions, targeted to your specific needs. Our high quality test instruments, automatic online delivery mode, and outstanding customer service make large scale adoptions cost effective. Our reports give you the ability to apply objective metrics to your needs.  Start building your future.  

Contact Insight Assessment for the tools you need to start improving employee job performance and productivity.

Outsmart--and out think--your competition with Insight Assessment.

INSIGHT Reports and Analysis


What do you get? Results you can use.

All INSIGHT solutions feature customized professional assessments and easy to read, easy to use comprehensive metrics on the strengths and weaknesses of key aspects of decision making.

Employee assessments include INSIGHT Business, INSIGHT Health, INSIGHT Law, INSIGHT First Responder, INSIGHT Defense, INSIGHT Educator and INSIGHT Science and Engineering.   INSIGHT Development Program offers a series of online thinking skills and mindset enrichment modules with accompanying exercises, access to an assessment metric and performance reporting tools. 

Clear concise reports provide the reliable analysis you need for hiring, promoting, training and future planning. Printable INDIVIDUAL REPORTS document strengths and areas for growth for 15 key thinking skill and mindset metrics.

For each individual you will know:

  • Overall score: You will know if the total numeric score indicates Superior, Strong, Moderate skills at this level-- or if the skills were Not Manifested.
  • Did the individual candidate demonstrate core reasoning skills in the required decision making domains?  Reports explain each of the key aspects of decision making and how it impacts success. At a glance, you’ll see a qualitative rating (Superior, Strong skills, Moderate, or Not Manifested) for each skill or attribute. 
  • Numerical scores and recommended performance assessments reported reflect the extent to which the person being assessed manifested a given skill or attribute.  The recommended performance assessments (qualitative scores) reported are always relative to the level of the INSIGHT assessment instrument: Executive, Professional, Staff or Support .

Group Report Options:

  • Group reports can be requested at any time as an additional service.  Group reports display aggregated statistics and bar-charts on each INSIGHT metric. These reports have many uses including guiding employee development initiatives over time, comparing different groups engaged in similar tasks at a given organizational level or aiding in the establishment of threshold skill levels to qualify candidates for interviews.

Thinking Skills and Mindset

  • INSIGHT assessments include two sets of evaluations;  Section 1 assesses 10 aspects of the business employee mindset. Section 2 assesses 5 decision making skills plus the overall numeric score. The multi-level scales  on INSIGHT products have been rigorously calibrated to show how applicants apply their reasoning skills to job-related situations.

Fast Results.  

  • INSIGHT assessments are available whenever needed 24/7. Upon completion of the assessment, we can have results sent directly to you or your authorized representative.

Options. You tell us what data you need:

  • Do you want to show your top performers?
  • Do you want group statistics, group graphics, ratings within assigned groups?
  • Do you want periodic reports summarizing results?
  • Do you want the individual to see or receive a copy of the report directly?
  • Do you want to benchmark your results against national norms?

Confidence in your results:

INSIGHT is the culmination of Insight Assessment’s 30 years of experience in high impact measurement of reasoning.  Worldwide clients rely on our comprehensive range of assessment products to provide the data they need to make important objective decisions about hiring, admissions, licensing, curriculum, program development and more.

Why wait? Distance yourself from your competition. Contact us today.

INSIGHT Client Services

INSIGHT Business logo

Complete Start-to-Finish Solutions to Maximizing Employee Decision-making Skills   

INSIGHT is designed to help you hire, develop and retain the strong thinkers who will move your enterprise forward. INSIGHT Development Program is an online training program to build employee thinking skills and mindset characteristics. INSIGHT assessments identify strengths and weaknesses in individual and/or group thinking skills and mindset.

Insight Assessment is committed to providing the highest quality customer service. For over 30 years we have been providing superior assessment solutions; our business model is based on doing what we do best so that our clients can focus on doing what they do best.

When you become an INSIGHT client, you can depend on us to manage the process from account setup and support to quick and confidential delivery of results.

Our customer service is based on these four cornerstones:

  1. Comprehensive Initial Consultation. We want to know who, how, why and what you want to accomplish.  By evaluating your organization's unique objectives we will recommend the INSIGHT solution that best fulfills your business objectives.   Our experts will also discuss logistics and product access options.  We want to answer all your questions.
  2. Ease of Test Administration. INSIGHT assessments and training modules are delivered 24-7 via our secure, encrypted online multilingual interface.  Assessments are available directly at your site or multiple sites, at test centers or to individuals.  Our app and browser based systems can also deliver our products throughout your systems. INSIGHT Development Program online training modules are available on a secure exclusive website. The flexible structure permits employees to work at their own pace determining time on task and progress. Insight Assessment manages logins/passwords, assignments; all you need to do is tell us when and how many individuals you will be testing or training. Tech support is available 24/7.
  3. Fast Assessment Results Delivery.  Within minutes of test completion, Insight Assessment will deliver a comprehensive PDF report of individual thinking skills scores to your designated representative. Results can also be optionally displayed to the test taker immediately following the test. Summary group and subgroup reports will be sent to your mailbox. Internal reports and board ready presentations include data, custom designed analyses, documentation and presentation-ready graphics.
  4. Ease of Purchase .  Pricing is based on products selected and the number of tests submitted for scoring. Minimum order requirements apply. After initial prepaid order, clients may opt to prepay for future testing or to pay only for tests used by electing to be invoiced monthly for the number of tests used.  Other custom arrangements are available upon request.
Our business goal is to give you the means to improve the quality of critical thinking worldwide. Every step of our full-service process, from purchase and adoption through product delivery and reporting, has been designed to ensure that you get the solution you need to realize high standards for improving decision making throughout your company. 

Contact us to get started.

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